![]() On the other hand, HubSpot’s suite of email marketing tools is built on top of their immensely popular CRM and unlike other standalone email marketing platforms that build on whatever lists you upload, HubSpot enables you to unlock your relationship with prospects, their preferences, insights available about them within the CRM, and their status within your pipeline to help you personalize your email campaigns. There are a variety of tools (MailChimp, Constant Contact, MixMax, etc.) that offer varying levels of email personalization to engage your subscribers, using personalization tokens that signal to your prospects that you took out time to research their needs to offer them relevant. And that’s why campaign personalization is a huge determiner of whether your email gets read or not. Thanks to email overload, your prospects are more likely than ever to click delete or unsubscribe if they sense a disconnect from the content. ![]() People receive over 120 emails daily and constantly look for messages tailored to their needs. ![]() USE THE DRAG AND DROP EDITOR TO CREATE VISUALLY APPEALING EMAILS This can lead to higher conversions and more informed decision making for future campaigns. HubSpot’s email tool lets you create two separate versions of your email to experiment with two different variables simultaneously. Torn between two subject lines? Can’t decide whether your CTA should be blue or black? Now you don’t have to decide. This tells you what’s working, what’s not and can often indicate how interested a lead is in your product or service. Tracking emails with HubSpot's browser extension gives you an idea of how recipients are engaging with your messages. It can get frustrating waiting for a reply and you’re left wondering whether your prospects ever saw your emails, opened, read, or clicked through. TRACK OPENS FROM EMAILS SENT THROUGH GMAIL/OUTLOOK Minimum barrier to entry. Email marketing takes less time, effort and resources to get started, master, and fully deploy, than other means of acquiring and engaging existing customers, and prospects. Low cost. Compared to other lead acquisition and conversion channels, such as search engine marketing, ads, and influencer marketing, email takes the trophy as the most straightforward and least expensive business growth channel that enables you to start monetizing your email list for little or no cost. RELATED: Get 15 simple tips to grow your email list here. ![]() ![]() The only limits on the ROI your business can generate from email marketing are the size of your email list and the effort you put into creating winning email campaigns. ROI. Every $1 spent on email marketing returns a 4,400% ROI on average. NOT DRIVING A STRATEGIC EMAIL MARKETING STRATEGY?īefore diving further into the collection of HubSpot tools designed to help you grow your business, here are a few benefits your business could be missing out on by giving little or no attention to email marketing. Here are six email marketing tricks you can employ to grow your business with HubSpot. Email marketing holds a significant degree of importance in every well-rounded business's marketing strategy since it's fast, easy-to-setup, and is an excellent means of keeping in touch with clients and prospects at scale.Īs a HubSpot user, you’re probably using email to keep in touch with clients and contacts, reach out to prospects, and keep leads engaged until they close.īut you may not be employing the full power of HubSpot's email marketing tools. ![]()
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